Digital Marketing
Trust, quality, and knowledge – these are quite possibly the most important factors when it comes to traditional marketing so it makes sense that this extends to digital marketing in every aspect. Whether you own a business that runs on a model of generalized sales or specialized clientele, reaching both a broad and specific audience is incredibly important to a sustainable and competitive future. Once that audience has been reached the legitimacy, authority, and reputation of a company work in tandem to generate a guaranteed recipe for success. The ingredients in this formula, however, can be extremely complicated at times. Therefore it takes a master of the craft to weave a detailed and seamless digital marketing approach that your company will benefit from and experience the largest return on investment. We’ve broken down just some of the categories of digital marketing so that you can make sense of the varied approaches that can generate your company more business and clientele both in the short term and for years to come.
Influencer Marketing
Influencer marketing is a new, exciting, and unique facet of modern digital marketing. The concept of influencer marketing revolves around the idea of using a decentralized marketing approach that employs the use of brand ambassadors communicating with their direct audience as opposed to casting a wide net like a billboard or television advertisement. It’s decentralized in the fact that it does not rely on general digital marketing infrastructure and it takes a cutting edge marketing agency to broker the uncommon deals this type of marketing requires.
Read MoreBy using key brand advocates to drive traffic your product or website you can form a better connection of trust with your potential audience. It’s proven that younger audiences trust online advocates and personalities more than television or basic internet ads. By using this seamless and organic approach you can cut down on digital marketing budgets by only paying a single advertiser to advocate for your product. This not only builds trust through word of mouth but also propagates discussion about your brand or platform. Good targets for influencer marketing contracts include media outlet journalists, YouTube personalities, as well as academic figures with a trusted background. Contrary to popular belief it’s not always the most popular personality that carries the most value; you have to look at the individual’s user engagement to properly gauge how valuable of an asset they are. If they have a large following but very little user engagement they’re not nearly as powerful of a voice as someone whose fan-base frequently communicates with them and takes part in community streams and events. Likewise, it’s important to choose a brand partner whose interests and audience match the desired. Using online digital marketing ambassadors is also an incredible opportunity to cash in on successful SEO, another integral part of any digital marketing package.
Digital Marketing services at Kipzer
At Kipzer, we live and breathe digital, and can’t wait to build out your detailed ad strategies across Google, Facebook, Instagram, Twitter, and LinkedIn. Our curated digital marketing services will target your brand’s own unique set of goals through:
The Services are:
- Increasing page & post engagement
- Increasing website traffic
- Lead generation
- Brand awareness & consideration
- Increasing video views
- Boosting app installations
- Sales and conversions
Services we offer include:
We are a different kind of Digital Marketing agency.
We crafted our service with you in mind. We begin with your unique situation and position in the market, then build a strategy tied to results.
No Contracts
We don’t believe in locking you in to long term contracts. We give you the freedom to increase, decrease or stop campaigns whenever you want. We want to earn your business each month with clear, provable results.
Personalized to you
We don’t just manage, we educate — so you can understand how every part of your digital presence works to your benefit. Making informed decisions is important for the success of your digital marketing.
Data-First
Knowing how to compete in a saturated market is key to any local business’ success. Through data analytics and predictive behaviours, we supply you with data-first marketing so you’re always at the absolute top of the results.
Good strategies generate great results.
As fellow advertisers, we understand how critical digital marketing strategies are. That’s why we have perfected our plans so we can fit your goals and budget easily.
Be everywhere
Taking a holistic approach to your marketing starts with omnipresence campaigns. At Kipzer, we make it possible for small to medium business owners to have the same strategies as the billion-dollar brands.
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Be the first choice
Experience & expertise are the advantages you will benefit from working with our team. With years of experience in Digital Marketing, our team strives to perfect the science behind the internet while pioneering some of the most innovative techniques available.
Read MoreBe the best
Understanding your audience’s behaviour makes for higher returns, maximized budget, and quality conversions. Improving your overall digital presence is something our team delivers to every client. Regardless of purpose or budget, all our clients get the best performance possible.
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FAQs
What is digital marketing?
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Digital marketing focuses on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers.
Would my business benefit from digital marketing?
Absolutely, it will! Having a website isn’t enough anymore to get people to it. You need to advertise your business with data-backed strategies. Avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
How often should I update my website?
In short: often. Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Not updating your website is like staying quiet during a dinner party. People will take it as if you had nothing relevant to say. You just exist.
What determines search engine rankings?
There is no final answer to this question since SEO is not a science. SEO adapts to the user’s behaviour and circumstances. There are many things that determine the Search Engine rankings, mainly the ability of a website to answer a user’s query. That’s why at Kipzer we live and breathe algorithms and we stay on top of the latest changes and best practices.
What is data-driven marketing?
Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when, and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.
What is content marketing?
Content marketing is the creation and distribution of relevant educational, informational, and/or entertaining information with the purpose of generating brand awareness, traffic, leads, and sales.
What is SEO?
Search engine optimization (SEO) is the process of using on-page and off-page techniques to help get content indexed by a search engine. Done well, the practice increases the quantity and quality of your traffic.
Why is Local SEO important?
Local SEO is vital for businesses that specialize or serve in a local area. Local SEO is a part of SEO but it focuses on making sure to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.
What is PPC?
PPC stands for “Pay-Per-Click”. In short, it’s paid accelerated traffic. With the use of Search Engines, you can bypass your competitors and zone in on the keywords that work best for you and you only pay when your ad is clicked on.
Why is social media important?
Because of the classic “don’t put all your eggs in one basket”. You want to diversify your advertising and reach a broader audience. It’s also very important to stay relevant in the minds of your potential customers, so showing them your ads on multiple platforms where most of them spend hours of the day, is critical!
Is email marketing still effective?
Yes, very much so. Especially if what you have to say is of benefit for the reader. Nobody likes spam, but a carefully curated message supported with engaging images can be the difference between the best sale you’ve ever had and another wasted email.
How long does it take to see results?
It depends, but Paid Advertising should create results immediately. However, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.