Off-Page SEO
Increase traffic research from outside of your website to improve its SERP position. Our expert can add do-follow and no-follow backlinks that help the audience to bring from the source site to the linked site. Off-Page SEO will increase your chances of ranking higher.
Our focus on Off-Site SEO we involve managing your social presence, your reputation, directory listings, and quality external links. Furthermore, we will synchronize your business information to directories, and work on building good reviews on.
Increase traffic and boost your authority with successful link building from our expert outreach and link consulting service.
- Internal & External Linking: An effective link building strategy brings you both quality inbound and outbound links through valuable resource citations and forceful content marketing.
- Effective syndication: Powerful content shouldn’t just exist on your website. We’ll find opportunities to get it syndicated on quality websites with high domain authority.
- Optimal Placement: Link acquisition is a customized process and our team will make sure to source relevant websites and industry citations that are entirely curated.
Off-page SEO Analysis
In your free consultation, LGO will walk you through an analysis of your Off-Page SEO or ‘’backlink & citation profile’’. We will do a competitive analysis so that you have a solid understanding of how & why Off-page is critical to ranking and why competitors rank higher than you.
Ethical Off-page SEO
Off-page determines ranking. For that reason, some SEO’s will take shortcuts to expedite results for their Clients. Shortcuts may include link networks, link farms, etc.… or perhaps it’s a lack of knowledge. This type of approach may provide results in the short term, however, it’s not sustainable and is in violation of Google’s terms of service, same for other Search Engines. This type of approach can also lead to de-indexing or banishment from the Search Engines. Unethical SEO is NOT something we do.
Off-page SEO for How Long?
How long do I commit to an Off-page SEO campaign? This is a frequently asked question. Local and Organic rankings are heavily influenced by Links & Citations and most businesses on page one is aware of this, their SEO’s certainly are! The benefits of high ranking and the ROI that it delivers, outweigh the cost for many businesses. For this reason, businesses willingly invest monthly to maintain high ranking in the SERP’s otherwise they’re subject to loss of ranking to their competitors. Lastly, the Google algorithm weights or puts an emphasis on ‘’freshness’’ of links, as strange as this might sound.
Why is Off-Page SEO Essential?
Off-page optimization is considered by most SEO professionals to be one of the most important parts of SEO. Off page includes link building, link “bait”, social signals and other important algorithm related signals that portray authority and relevance to Google and the spiders. To measure off page optimization, tools such as Majestic SEO can be used to find every link that is tracked by Majestic’s spiders (a good sign of which links Google is accounting for) and audit the relevance and authority that the links bring. The answer is quite simple. Off-page SEO is the determining factor in ranking. Off-page SEO is often referred to as Site Trust & Authority, simply put, it’s a websites backlink & citation profile or metrics. Metrics can be defined as quantity & quality of links, link source, relevancy of link source, etc., that points back to your website. Backlinks & Citations are equated to votes for your website, however, quality often trumps quantity with respect to high rankings.
LET’S FILL THE TOP OF YOUR FUNNEL WITH QUALIFIED LEADS
Convert Visitors Who Aren’t Ready to Purchase
98% of visitors will leave your site without making a purchase on their first visit. Our automated lead generation campaigns ensure every person who crosses paths with your website will be captured, profiled, and scored so you can stay in contact to keep your business top of mind.
Increase the Quality of Your Leads
Let’s be honest, very few leads from a purchased list will actually want to even talk to you. Instead, our automated lead generation campaigns will attract higher quality leads who are more willing to purchase because they are already familiar with your brand, understand what your company does, and initiated the conversation with you.
How do we optimise your on-page signals?
On-page SEO involves a combination of technical and content optimisation, ensuring that the search engines’ web crawlers can both find your web pages and understand the meaning and context of these web pages. The more search engines can understand your site and what it is you do, the more they are able to rank you in relevant search results.
There are a variety of techniques we employ at Superb Digital to deliver these tangible and permanent benefits for your website. They include:
- Implementation of considered and measured URL structures
- Optimisation of meta data such as page titles and descriptions
- Comprehensive internal linking and intuitive site navigation
- The creation of optimised and keyword focused content
- Technical website audit to identify issues such as missing pages and low page speed
- Creation of a sitemap
In addition to ensuring that your content is structured in ways that search engines understand, on-page SEO also positively contributes to the user experience of your website, ensuring that each visitor has direct access to the specific information they are seeking improving dwell time, driving conversion rates and ultimately boosting sales.
Follow vs nofollow Links
Our primary goal is to obtain ‘follow’ links. This means that some authority passes from the publisher to your website. However, we don’t shy away from obtaining ‘nofollow’ links. Link building should not be solely for the benefit of SEO. A ‘nofollow’ link from a hugely relevant and highly authoritative website can still be beneficial, by placing you in the right link neighbourhood, by providing a mention of your brand name and by sending relevant referral traffic to your website.
What’s more, in 2019, Google officially announced that the ‘no follow’ attribute doesn’t mean it ignores no follow links, rather just treats them as a ‘hint’. This confirms what SEO experts have suspected for some time, that is that it pays to build a diverse link portfolio of both follow and nofollow links.
Of course no single metric is a perfect measure of quality, which is why we manually check every single site that we post links on for quality and relevant content. Any site that doesn’t meet our own strict internal standard is blacklisted on our database and not used.
What’s more, we only target websites with a long history and so can be confident that they won’t be disappearing anytime soon, meaning your content and associated links will stay live as long as the website stays operational. But just to be sure, we also monitor all the links we’ve built so we’ll know if any go down.
The Four Pillars of Superb Link Building
Guest Blogging
We can get guest content or blogs published on highly relevant websites to promote your brand and build high-quality backlinks to your website. We’ll reach out to genuine website editors and bloggers across relevant sectors who have an already established audience and provide them with expertly written, relevant and shareable content with a link.
Link Placements
Another powerful link building method is approaching blog editors to ask them if they’ll place links back to your content in existing content on their own sites. Sometimes called link insertions, this tactic involves going through a website’s content to find related content and then approaching that site for permission to place a link back to your content.
Digital PR
We can create highly linkable assets for your own website such as infographics, e-books, research based content or even interactive media. These assets then become link magnets, which we can then promote to established online publications, along with a press release to our contacts with the goal of earning backlinks from high-value sources.
Business Listings
High-quality and niche relevant business listings are still a must have for any backlink profile.
We manually create our business listings complete with as much detail about your business as possible. They provide the much-needed NAP (name, address, phone number) information required to build the requisite signals required.
FAQ
What Is Off-Page SEO?
Off-page SEO, in short, covers all SEO tactics that take place outside of your own website.
It is often thought to just be link building, but in reality, there are far more off-page SEO tactics that you should be using if you want to gain a competitive advantage.
Tactics such as brand building, citation building, content marketing, social media, and more all play an important part in a comprehensive SEO strategy.
But as a simple explanation of off-page SEO, this covers any tactics that you use that don’t involve making changes to your own website or publishing content on your own site.
These signals help both search engines and users to gain a perception of your site’s authority and are also used as key trust and relevance factors.
Think of it like this:
Your website = on-page SEO
Another site or platform = off-page SEO
But to complicate things further, you also often need to turn to technical SEO to rank on Google. To help to clarify the differences between these, let’s explore these three core SEO approaches in more depth
Why You Need Off-Page SEO?
Without off-page SEO, you will struggle to rank for competitive search terms.
Think about off-page SEO as building your site’s authority, and without this, your site won’t outrank those that already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those with lower authority.
And when you stop to think about it, it makes sense. This example helps you to understand the importance of off-page SEO. It is all about increasing your site’s authority, something that often goes alongside building a brand.
Links are by no means the only off-page signals that Google’s algorithm uses to rank a website, despite being perhaps the most important.
An off-page strategy that doesn’t include link building is unlikely to drive the needed results, based on the fact that links are one of Google’s top three ranking factors.
But to think you can only focus on link building is a mistake. There are many other off-page SEO techniques and tactics that you should be using — they will not only help you to drive success from SEO but also help to build your brand.
Off-Page SEO Techniques That Work?
Let’s take a look at 13 different off-page tactics you can use to grow your brand and organic search traffic in 2022
1.Link Building
2.Brand Building
3.Content Marketing
4.PR
5.Local SEO (GMB and Citations)
6.Social Media
7.Forums
8.Influencer Marketing
9.Events
10.Guest Posting
11.Podcasts
12.Reviews
Off-Page SEO Tactic #1: Link Building?
Link building should be the backbone of any off-page SEO strategy, given the weight of links in Google’s algorithm, but it is important to understand how you should be approaching link building as an off-page tactic.
One of the key goals of off-page SEO is to build your business’ authority. Links from authority websites help to position your own site as an authority — they are a vote of trust from one site to another.
The #1 goal of link building should be to earn quality links from authority sites. You should always focus on quality over quantity. It is important to understand what the link gap between your own site and your competitors looks like.
But there is a little more to link building as an off-page tactic than simply targeting authority sites (note: it is not easy to get authority sites to link to another, but with the right approach, it is absolutely possible).