CONVERSION RATE OPTIMIZATION SERVICES
Kipzer is an industry leader in conversion rate optimization. With decades of experience in the field, the Ignite team has worked on hundreds of websites to increase coversion rates on home pages, landing lages, category pages, product pages and checkout processes. Lead by John Lincoln, one of the industries top CRO experts, Ignite has a unique service offering that cannot be found anywhere else. Ignite is also a leader in mobile CRO, offering a book of proven strategies to increase conversions fast.
Get the right conversion solutions for exactly what you need
We have a variety of CRO options tailored to the amount of traffic your site receives and what you’re wanting to accomplish. Our smaller solutions focus on single steps of your funnel, one at a time. Our bigger solutions focus on multiple funnel steps simultaneously. This means we are running heatmaps, surveys, and split tests across the board to aggressively achieve CRO lifts and learnings as quickly and effectively as possible.
Site performance audits
We discover your site’s weak points and provide a data-backed, prioritized list of conversion experiments to run.
Ongoing CRO management
We do all of the research, run the conversion experiments, and report everything to you.
Ongoing CRO consulting
We help with strategy ideation, execution, and future tests you want to implement.
WHY CHOOSE KIPZER AS YOUR CONTENT MARKETING PARTNER?
Save Time and Money with Your New One-Stop-Shop for Award-Winning Content
No more coordinating multiple agency meetings, paying out freelancers, teaching and reteaching your brand voice. We’ve got you covered! From blogs and infographics, to long-form content and conversion-driving webpages, to social posts and display ads, we do it all — united under one strategy.
Attract AND Convert Website Visitors With SEO- and CRO-Driven Content
When you partner with Digital Current, you’re tapping into decades of experience in search engine optimization (SEO) and conversion rate optimization (CRO).
We leverage best practices, in-depth audience research and relevant data to create high-quality content that’s optimized for both search engines and users to maximize revenue. And we have the results to prove it.
Collaborate Easily with Your Dedicated Team
As our clients of 11+ years can attest, Digital Current is not a vendor — we are an extension of your team. When you join forces with Digital Current, you get a dedicated, experienced team who knows your business like the back of their hands.
And with unlimited access to your strategic account manager, you have a thought partner for life. You’ll have total transparency into the results you’re getting via regular status updates, detailed monthly reporting and in-depth quarterly business reviews.
READY FOR CONVERSION RATE OPTIMIZATION?
Be sure to check our stellar Conversion Rate Optimization services today. We do have a set amount of clients that we manage when it comes to CRO services as this sort of program is very time and labor extensive, and if we can’t do it right, we don’t risk it!
What are your options when it comes to generating more sales?
You could do “more” – buy more ads, do more SEO, create more content, hire more salespeople, offer more discounts. The list goes on and is quite daunting to even the most experienced and talented marketing professional.
The other smarter option is to take advantage of the traffic your website already generates and get more out of each visitor. Conversion optimization is all about being smarter with what you have. It’s about using data, making small tweaks, watching the result, and building from there.
The reality is that one day spent on Conversion Optimization could result in the same profit as months on SEO or PPC.
Make the Most of The Visitors Your
Conversion Rate Optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Make the most of your website traffic and design through KPI & user insights.
Learn From Data to Turn Your Visitors Into
Use the benefits of the web to measure, track and observe how your website visitors interact with your website. Make the most of your traffic by learning & testing to maximize marketing goals.
Maximize ROI from Traffic
Track your users behaviors to
find opportunities to reduce
friction and increase results.
Gain Visitor Insights
Use user experiences to find
trends in behavior, learn how
they interact with your brand.
What is a conversion rate?
A conversion rate is the percentage of visitors who complete a desired action, like completing a web form, signing up for a service, or purchasing a product.
A high conversion rate means your website is well-designed, formatted effectively, and appealing to your target audience. A low conversion rate could be the result of a variety of factors related to either website performance or design. Slow load times, a broken form, or copy that doesn’t convey the value of the offer are common reasons for a poor conversion rate.
What is a good conversion rate?
A “good” conversion rate depends on your industry, niche, goals, traffic channel, and audience demographics, among other factors. For example, the average conversion rate of ecommerce sites globally was 2.17% in the third quarter of 2020, which was down from 2.37% the previous year. The ecommerce conversion rate in the US was higher, however, at 2.57%.
The average not only differs by year and by country — it also differs by niche. For example, the average conversion rate of ecommerce sites in the food and beverage sector is 5.5% whereas the average in the hair care sector is 3.5%.
If your conversion rate is lower than you’d like — maybe it’s below average in your industry, or lower than your top competitors, or simply underperforming against your own goals — then it’s time to optimize.
Conversions can happen all over your website: on your homepage, pricing page, blog, landing pages, and more. To maximize the potential of converting website visitors into paying customers, you should optimize each location.
Before we take a look at the benefits of CRO, let’s walk through how to calculate your site’s conversion rate. That way, you’ll have a better understanding of how much time and resources to invest in a CRO strategy.
How to Calculate Conversion Rate?
Conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying that number by 100 to get a percentage. As long as you know how you’re defining a conversion, then calculating your conversion rate is easy. You just plug in two values and multiply by 100.
Let’s say you’re defining a conversion as a newsletter opt-in, and you have an opt-in form on every single page of your website. In that case, you’d divide the total number of newsletter form submissions by the total number of website visitors and multiply it by 100. So if you had 500 submissions and 20,000 visitors last quarter, then your conversion rate would be 2.5%.
You can repeat this process for every conversion opportunity on your site. Just make sure to only count the number of visitors on the webpages where the offer is listed. For example, if you want to calculate the conversion rate of your ebook offer, then you’d divide the total number of downloads by the number of people who visited webpages where the ebook offer is listed.
Alternatively, you can calculate your website’s overall conversion rate by dividing the total number of conversions for every conversion opportunity on your site by the total number of visitors on your site.
Where to Implement a CRO Strategy?
Here are four areas of your website that have the potential to largely benefit from conversion rate optimization.
1. Homepage- Homepages are prime candidates for CRO. In addition to making a first impression on visitors, the homepage is also an opportunity to retain those visitors and guide them further into your website.
You can do this by emphasizing links to product information, offering a free signup button, or even incorporating a chatbot that solicits questions from visitors at any point during their browsing experience.
2. Pricing Page- A website’s pricing page can be the make-or-break point for many website visitors. CRO can help a pricing page convert visitors into customers by modifying the pricing intervals (e.g. price-per-year vs. price-per-month), describing the product features associated with each price, including a phone number for visitors to call for a price quote, or adding a simple pop-up form.
3. Blog- A blog is a massive conversion opportunity for a website. In addition to publishing thoughtful and helpful content about your industry, a blog can use CRO to convert readers into leads.
This process often includes adding calls-to-action (CTA) throughout an article or inviting readers to learn more about a topic by submitting their email address in exchange for an ebook or industry report.
4. Landing Pages- Since landing pages are inherently designed for people to take an action, it makes sense that they have the highest average conversion rate of all signup forms at 24%. An event landing page, for example, can be optimized with a video of last year’s event to encourage visitors to register this year. A landing page that’s offering a free resource can be optimized with preview content from that resource to encourage visitors to download it.
Now that you know where you can optimize for conversions, you may be wondering how you know when your business is ready to start the process.