How can we help you with your brand?
Creating a successful brand is an art. It’s storytelling at its finest. Your brand story communicates what it’s like to work for you, do business with you and invest in you. For us, creating a brand is about more than just the tangible assets like logos, business cards, brochures and advertising. It’s about positioning your business in the marketplace.
As a top digital branding agency, we dive deep into what makes your business unique and develop a strategic foundation that guides our brand strategy process. We consider the intangible parts of your brand that will make it worth remembering. The tone. The voice. The messaging. The elements that help create an authentic story that your customers can’t help becoming invested in.
Design. Storytelling. Emotional connections. This is where it happens. People interact with brands they like, that they believe add value to their lives. We create campaigns that break through, get noticed, and make people fall in love with brands that align to their values and beliefs. Born of empathy and an intuitive understanding of the human experience our team knows how to move people to action.
It’s time to work on your digital branding if
Your employees and customers don’t know what you stand for.
You can’t easily articulate your value proposition.
You have trouble determining what sets you apart from competition.
Our strategy and branding services
What we do best
Market research
To build an effective brand, it’s important to understand what your competitors are doing and what your customers need. We help you get to know your audience and interpret key insights to shape your story.
Strategic planning
Branding without a strategy is like taking shots in the dark — not the best way to achieve success. Thoughtful planning and a research-backed digital strategy can guide the process.
Brand positioning
Your brand is not just a logo, a set of colors or words on a page. It’s the story you tell about why you do what you do. Together, we’ll figure out your unique narrative and roll it out through captivating words and visuals.
Key messaging
The best brands are the brands with something to say. Once you know what your business stands for, key messages turn your audiences into believers. They tell the world what you do and why it matters.
Visual identity
We’ll help you streamline your visuals to become a household name. Whether you’re starting from scratch or simply looking for a refresh, we’ll align your fonts, colors, icons and branding costs very less.
Creative marketing assets
Rebranding is the perfect time to revisit your letterhead, business cards and other marketing materials. Our creative team of writers and designers can get you crafting a consistent story both on and offline.
Other Services
Strategy & Consulting
Great work begins with great insights. The why’s, the how’s, and the what’s affecting and influencing your industry and your audience. From research, to positioning, to messaging and media — as competition gets louder, an innovative strategy is critical to getting your brand seen and heard through the noise.
eCommerce
eCommerce has been steadily growing over the years, but in 2020, it reached a tipping point. It’s not just the way of the future. It’s the way of now. Today’s consumers expect their brands to be online — not just product availability, but their story, their values, the whole experience, when and where they want it.
Digital Marketing
The key to successful internet marketing is to make decisions that make sense for your business, your company and your customers. We work with you to build a custom strategy that drives both visits and conversions. For us, creating a brand is about more than just the tangible assets like logos, business cards, brochures and advertising.
Digital Strategy
Starting with a clear understanding of your audience, Flightpath’s digital strategy process model results in a framework for how to tell your story in a logical sequence in order to achieve optimal results.
A purposeful measurement plan defines meaningful goals, targets, segments and KPIs. Flightpath’s data measurement methodology identifies what channels are truly performing, where to find the greatest cost efficiencies, and what impact digital campaigns are truly making on your operations.
UX/Web Design
With more than 20 years of web design and development experience to draw from, we really get what’s essential in developing highly functional B2B or B2C websites, landing pages, apps and digital experiences. We leverage a variety of CMS platforms (AEM, WordPress, Drupal, Umbraco) and always strive to address. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services
Finding the right partner to help you optimize your pay-per-click (PPC) program is vital for obtaining successful business results. Rocket Clicks works with partners to create the best internet marketing plan for their unique businesses.
Seeing improvement in your PPC results requires proven expertise. As a Google Premier Partner, we know the strategies that will get customers into your inbox. Combined with a top tier website optimization strategy, our team of online advertising professionals get results.
By advancing strategy, increasing clarity and accountability, and setting priorities based on expected impact, Rocket Clicks has helped businesses across a wide variety of industries connect with new customers.
You know your clients are browsing your services – now we just need them to convert. Gain visibility to snag those customers.
FAQ
What is a brand?
A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include:
Name
Logo
Tagline
Tone of voice
Fonts & typography
Symbols
Features
Colours
Graphical element
Niche
Experience
Or anything that identifies individual businesses’ product or service as unique or distinct
Why is branding important?
18 JUL 2019
5 FAQ’S ABOUT BRANDING
IS YOUR BUSINESS BRANDING READY TO TAKE ON 2019 WITH A BANG?
At BA Creative we are BIG on Branding – we think if you get your brand right, everything else falls into place in terms of marketing to your target clients and positioning your brand perfectly in your chosen marketplace.
The new year is the perfect time to step back and take an honest look at your business and its branding. We have answered 5 common questions to help you work out if your brand is hitting the mark and areas you might need to consider to elevate your brand to the next level to achieve your business goals!
1. What is a brand?
A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include:
Name
Logo
Tagline
Tone of voice
Fonts & typography
Symbols
Features
Colours
Graphical element
Niche
Experience
Or anything that identifies individual businesses’ product or service as unique or distinct.
Why is branding important?
Branding is the process of creating a brand. It is important as it involves clearly positioning your company or product in the market, devising a brand strategy, possibly creating your name, defining your company’s tone of voice and designing corporate and/or product identity.
Using water as an example, how do several companies around the world sell the same product and convince the market to purchase their water over their competitors? The simple answer: a great brand!
Think about this as an example, San Pellegrino has positioned itself as a luxury brand and is usually what is served at a 5 star fine dining restaurant, where as Mount Franklin in comparison, has branded itself as accessible and affordable and is found in so many outlets. Still keeping on the water examples, some brands market their features to encourage people to buy them – you might buy a bottle of Pump for sport as their bottles features a pop top for ease or you might buy a bottle of Antipodes or VOSS for their trendy glass bottles. All of these brands have a purpose and takes into consideration their niche and/or target markets, this is what makes a good brand!
I’ve got a logo, isn’t that my brand?
We need to get one thing straight, a brand is much more than a logo! Whilst we understand cost can be a determining factor and we certainly appreciate the desire to get a visual representation for your business quickly, we just don’t believe logos alone tell enough of a story about your business. A poorly designed logo can end up targeting the wrong market altogether.
We believe a brand speaks volumes about a business, including:
The experience customers can expect when consuming a product or service
How a business highlights their unique selling points or market position
How a business understands their target markets by engaging with their interests and needs
How a business stays relevant and keeps up with the trends in the market
Your brand describes who you are and what you do, therefore it is important your visual identity – your logo, which is utilised for virtually all of your marketing communications, clearly communicates this.
Can’t I just get my branding done?
Ummm….no! Remember, a brand is much more than just logo. It is the story, look and voice of a brand.
A high quality branding process involves market research including target markets and competitors, an understanding your industry, checking if trade names and domains are available, creating a moodboard, testing colour schemes in different environments, creating a unique logo that is memorable and finding fonts & typography that is effective…the list goes on! Our branding workshops are also a fabulous way for businesses to really clarify who and what you are and who your target market is.
Branding can be a lengthy process which may involve several creative people working on the project and it requires input and collaboration with the client. It is also important that the brand is unique in the market to avoid any trademark or copyright legal problems.
So, if you put all this in perspective, you can see how getting a logo for $5 on Fiverr, won’t really provide the full brand story for your business.
What makes a successful brand?
A successful brand pays attention to their market, will come up with new ways to keep the interest of their target market and are not afraid to innovate.
Apple does this really well through their innovative technology products and fulfilling customers’ needs over time. This can also be evident in the evolution of their brand – the Apple came from their initial logo with Isaac Newton and an Apple above his head. It evolved into an apple with a bite (or byte as Steve Jobs would say), followed by the different variations of the apple relevant to that specific time.