Ecommerce SEO

Ecommerce SEO Guide

Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines.

Instead, we rely on social media or paid ads. Which are great and all, but require a constant effort and stream of income.

SEO, on the other hand, only requires effort up front — once you rank, you practically make sales on autopilot with no recurring expense.

Come Up With a Plan

at your site, your competitors, and the search engine landscape for your market, and we’ll come up with a plan to make your website more appealing to both search engines and users at all levels of the sales funnel.

If you’re a company focused on local business, wherever “”local”” is for you, we’ll help you be sure your Google My Business has all the right information, citations are correct, and local listings backlinks are optimized. If you’re less focused on local SEO and more concerned with national or international search, we’ll compare your efforts to your competitors to be sure all bases are covered and your business is set up for success.

When can you expect to see results? While we never guarantee anything, and no trustworthy partner can, we expect to usually see some results within weeks, and more impressive and long-lasting results in 2-6 months, depending on the type of strategy we collectively agree on.

Search is always evolving. And optimizing isn’t a “one and done” thing. When done most effectively, it’s an ongoing process. We do look at keyword rankings, but that’s just the beginning. The top of the funnel. We’re more interested in long-tail optimization strategies that attract users all the way through the sales funnel. It’s not just whether your content is ranking, but if it’s ranking where it matters. We’ll look for opportunities in the featured snippets and “People Also Ask” section of search results pages to increase opportunities for your brand to be seen as Google’s “best answer” for users.

Choose a technical SEO services provider with a wealth of experience!

Below for some of the factors I typically address.

• Prioritising Problems – evaluating the biggest issues that are holding back your site are determined and then addressed
• Addressing low lying site speed issues first – slow load times through pictures that are incorrectly sized or scaled can have a big impact on load times
• Remedying duplicate content – search engine confusion is reduced when there is clarity that each page serves a particular purpose and /or addresses a particular topic
• Missing Information – from missing titles to meta descriptions, these can all have a big impact on the ranking ability for each incomplete page
• Fixing legacy issues – out of date themes and plugins can substantially reduce both your site’s functionality, site speed, and security
• Finding and addressing missing pages & data, broken links can obviously irritate your audience as well the search engines

Local SEO on mobile devices

Local SEO plays it’s part on desktops but with the majority of searches now happening on tablets and mobiles it’s even more important to ensure your listings are as well populated as possible. Why? Because your local listing on mobiles will frquently appear above your own website’s orgnic listing. So it’s all the more important that this asset represents you as well as it can. Local SEO is a frequently overlooked element in SEO strategies. However, every small business should aim to be as highly optimised as possible for their local listing for three reasons.

For many businesses that have not had their sites optimised, about 80% of your traffic will be coming from people typing in your company or brand name. Given that GoogleMyBusiness, for instance, will often be more prominent or visually more appealing than your own website’s organic listing then there’s all the more reason to give this digital asset the attention that it deserves.